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The Working Artist is for visual artists who want their work to be seen and sold.

Global, qualified, and developed with the “creative brain” in mind, The Working Artist is a professional practices master class like no other.

If you’ve been looking for an expert mentor to guide you, Crista Cloutier and The Working Artist will give you a 360° approach to growing your art career. Join the mailing list and be the first to know when the next course is scheduled. 

WARNING: Once you take the jump, once you commit to being an artist - there is no going back. This is who you are.

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"It’s about being an artist. Not just making the work, but creating an artful life. It’s about being bold, taking risks, making work, building a career, telling stories, finding inspiration, seeking information. It’s about owning who you are and the magic that happens when you JUMP."  - Crista Cloutier

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Be A Working Artist

I believe that the word ART is a lot like the word LOVE.

Both of these terms are verbs - cleverly disguised as nouns. In fact, if more people saw those words as verbs and put them in action, the world might be a happier and more beautiful place.

But the word ARTIST is a tricky one. It's got a lot of baggage attached to it.

When I was meeting with bankers and venture capitalists to raise money to build The Working Artist online business school, most of them just laughed at me.  Then they'd set down their cigar, lean forward and say one of the following:

"Artists don't have any money!"

"Artists are unreliable, you'd be crazy to work with them!"

"You should get a real job!"

You see, much of the outside world still views artists as hard-drinking, lazy, crazy people who'd rather cut off an ear than get a "proper" job. They don't see the amount of work artists invest in their craft nor the genuine sacrifices made.

And to be honest, artists themselves aren't much better when it comes to self-esteem.

Many talented, hard-working artists don't believe that they deserve to even be called ARTIST.  Others think that no one should be called an ARTIST until after they die.

It drives me nuts!  Why do we give someone else the power to call us what we are?

I am a Working Artist.

And you can be too. If you do the work.

I've now shown you three videos about how to deal with the challenges that all artists face

Today I'm sharing one more video. It's about you deciding whether you are going to continue to struggle or if you're ready to up your game?

In this video I'll share details about The Working Artist online master class.  It's a 4-week program that teaches strategic and professional business practices to ARTISTS who ultimately want their work to be valued, respected, and sold.

You'll have access to me, a community of supportive artists, and oodles of information and inspiration to get you going to where you want to go.

Don't wait for the world to discover you. Show it who you are.

Be a Working Artist.

The Best Art Marketing Advice

When I first started working in the art business, I didn’t have a clue how to sell art. I found myself representing both big names in the art world and unknowns. I was marketing to galleries, museums, and collectors.

But I wasn’t really sure what I was doing. Each cold call felt awkward and sometimes even painful. I didn’t understand the rules.

So I did what I always do when faced with such situations. I found the most successful person I could and asked for advice. In this case, it was the owner of a thriving art gallery with a national reputation. I brought flowers and chocolates and an invitation to lunch.

“You’re on the right path,” she smiled when we finally sat down together to discuss my questions. “Because the art business is all about relationships.”

And she was right.

The art business, like every business, is about personal relationships above all else. If you can remember that, and treat every relationship as a treasured one, you’ll be on your way.

But I learned a lot more about marketing art during my long career.  And I’m sharing it here in my video The Best Art Marketing Advice No One Ever Told You.

No, I’m not going to teach you how to find a savvy business manager. Nor how to land a wealthy benefactor who wants to take care of all of the marketing stuff for you. And I won’t detail how to kidnap a gallerist and hold him hostage until he agrees to give you a solo exhibition.

That's not the advice I'm going to share.

Because I know that if you are waiting for someone else to champion your art career for you, you'll be waiting for a very long time. And life's too short.

Listen, if you're passionate about your art, then you need to share that passion. And that's what marketing is. It doesn't have to be slimy or even uncomfortable. It simply has to be authentic.

Watch the video now to learn more! And leave a comment in the box below.

"Throughout our lives, we may only meet a few people who touch us on a spiritual level and change our paths. Crista is one of those people." Jane Seaman, Best-Selling Author


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